If you told me five years ago I'd be selling sports bras, salmon sperm skincare, supplements, and whatever other ridiculous ideas are currently living in my brain...

I would've laughed directly in your face.

Yet here we are.

House of Salmon wasn't born because I wanted to start a company.

It was born because I spent most of my life trying to solve problems.

• Problems with my gut.
• Problems with chronic pain.
• Problems with confidence.
• Problems with products that promised everything and delivered absolutely nothing.

For over 30 years, my body kept things interesting.

• Ulcerative colitis.
• Crohn's.
• IBS.
• Food allergies.
• Intolerances.
• Leaky gut.
• Chronic pain.

At one point, my stomach dictated what I wore, where I went, what photos I took, and sometimes whether I showed up at all.

Then came another plot twist.

Actually... Several.

I started experimenting. Learning. Testing. Questioning everything. Trying things that sounded ridiculous.

Some worked.

Some didn't.

But enough of them actually worked that they completely changed the trajectory of my life.

The pain improved.

My gut improved.

My confidence improved.

And eventually I realized something:

Most of the products I actually loved didn't exist in the way I wanted them to.

So I started creating them.

Not because I wanted to build a brand.

But because I wanted things that didn't suck.

That's why House of Salmon exists.

Not as a clothing company.

Not as a supplement company.

Not as a skincare company.

As a collection of things I genuinely use, believe in, and would recommend to my best friend.

Today that includes sports bras and shorts.

It includes skincare.

It includes supplements.

Tomorrow?

Who knows.

That's part of the fun.

The only rule is that it has to solve a real problem.

• No fluff.
• No gimmicks.
• No trendy garbage I don't personally use.

If it earns a place in House of Salmon, it's because I tested it, questioned it, obsessed over it, and decided it was worth sharing.

At the end of the day, House of Salmon isn't really about salmon.

It's about curiosity.

It's about confidence.

It's about saying "screw it" and seeing what happens.

It's about being willing to become a completely different version of yourself than the one you originally planned.

Because sometimes the best things in life start with:

"Well... this definitely wasn't on my bingo card."

Welcome to House of Salmon.

The plot twists are just getting started.